KIMBERLY FLOWERSPRODUCT CREATIVE DIRECTION

ABOUT AND CONTACT

Kimberly Flowers
Product creative direction.

I bring product creative direction, visual systems, and cross-functional experience to complex digital products. My focus is making the direction tangible, helping teams apply it, and keeping the customer’s task clear throughout delivery.

Jarrell, Texas · Product and creative leadership

Email KimberlyDownload project resume

CAREER EXPERIENCE

The experience
I bring to the work.

My career spans enterprise workflow platforms, cloud software, digital product direction, and visual and interaction design.

2021–Present

Asteron Enterprise Platforms

VP, Product Creative & Experience Design

  • Set visual direction across enterprise workflow products, covering typography, color, composition, motion, data visualization, and interaction hierarchy.
  • Translated that direction into reference experiences, reusable patterns, and practical guidance for product teams.
  • Brought Product, Engineering, Brand, Research, Content, and Accessibility perspectives into critique and AI-assisted creative practice.
  • Results: improved reuse of shared visual patterns by 40%, reduced duplicated design exploration by 28%, and increased adoption of AI-supported creative workflows to 70% within pilot groups.
2017–2021

Northstar Cloud Software

Director, Product Design & Visual Systems

  • Led visual, interaction, and systems design for complex enterprise SaaS workflows.
  • Partnered with Product and Engineering from discovery and prototyping through implementation, release, and iteration.
  • Established visual-quality reviews and contribution guidance, and coached managers and senior designers.
2012–2017

Brightpath Interactive

Creative Director, Digital Product Experiences

  • Directed visual and interaction design for responsive applications and customer-facing digital workflows.
  • Used concepts and prototypes to align business and technical stakeholders on a clear direction.
  • Worked with engineering on implementation details and built recurring critique practices.
2009–2012

Fieldstone Digital Studio

Senior Visual / Interaction Designer

  • Created visual systems, interaction patterns, and prototypes for digital products.
  • Collaborated with researchers, developers, and content specialists to make complex tasks understandable.

HISTORICAL RESULTS / ASTERON ENTERPRISE PLATFORMS

Outcomes from my product creative direction and experience design work.

40%

Improvement in reuse

of shared visual patterns.

28%

Less duplicated exploration

across design work.

70%

AI-workflow adoption

within pilot groups.

RESULTS IN THE WORK

What my decisions
make possible.

These are outcomes you can inspect in the current projects. Each case explains my contribution, the trade-off, and the evidence available.

01 / ASTERON

Clearer handoffs.

I kept request details connected through review and approval, with IT identified as the next owner. The interface separates an approved decision from completed fulfillment.

See the workflow ↗02 / NORTHSTAR

Action with context.

I placed service evidence and deployment details before a version-change review. The demonstration makes the target, cancellation path, and follow-up visible.

See the decisions ↗03 / VISUAL SYSTEMS

Range without confusion.

I directed five visual expressions while keeping shared component behavior understandable across themes, density, and interaction states.

See the system ↗

CURRENT BODY OF WORK

Direction you can inspect.

Product workflows

Asteron explores requests and approval handoffs. Northstar connects service visibility, deployment context, and reviewed actions.

Visual systems

Booked in 48 examines distinct visual expressions with consistent component behavior. The Systems playground makes theme, density, and state visible.

AI-assisted practice

I use references, generated options, and implementation feedback to guide the work. The portfolio identifies working behavior, review findings, and what would need further validation.

MY CONTRIBUTION

The direction I own.

My role is to set a clear direction, connect it to the user’s task, and guide the details that make an experience coherent. The case studies show the decisions, working states, and trade-offs behind the resulting interfaces.

Creative direction and feedback are mine. Recent demonstrations use AI-assisted implementation and visual exploration. Their project labels distinguish the current examples from career history, and the AI process page explains how I review and refine the work.

Explore selected workRead the AI process

EDUCATION

Broadcast and mass communications.

Bachelor’s degree — Broadcast Communications / Mass Communications.
Sam Houston State University.

CONTACT

Talk through the work.

flwrs_kmbrly@yahoo.com(210) 294-9625Project resume PDF ↗

The project resume covers the work demonstrated in this portfolio.