Improvement in reuse
of shared visual patterns.
KIMBERLY FLOWERS · PRODUCT CREATIVE DIRECTION
I make complex
products clearer.
I’m Kimberly Flowers, a product creative direction leader. I connect enterprise product design, visual systems, and cross-functional collaboration so teams can turn a shared direction into useful experiences.
Product leadership · Visual systems · Cross-functional delivery
MY EXPERIENCE
View my career experience ↗2021–PresentAsteron Enterprise PlatformsVP, Product Creative & Experience Design2017–2021Northstar Cloud SoftwareDirector, Product Design & Visual Systems2012–2017Brightpath InteractiveCreative Director, Digital Product Experiences2009–2012Fieldstone Digital StudioSenior Visual / Interaction Designer
HISTORICAL RESULTS / ASTERON ENTERPRISE PLATFORMS
Outcomes from my product creative direction and experience design work.
Less duplicated exploration
across design work.
AI-workflow adoption
within pilot groups.
RESULTS IN THE WORK
What my decisions
make possible.
These are outcomes you can inspect in the current projects. Each case explains my contribution, the trade-off, and the evidence available.
01 / ASTERON
Clearer handoffs.
I kept request details connected through review and approval, with IT identified as the next owner. The interface separates an approved decision from completed fulfillment.
See the workflow ↗02 / NORTHSTARAction with context.
I placed service evidence and deployment details before a version-change review. The demonstration makes the target, cancellation path, and follow-up visible.
See the decisions ↗03 / VISUAL SYSTEMSRange without confusion.
I directed five visual expressions while keeping shared component behavior understandable across themes, density, and interaction states.
See the system ↗SELECTED CASE STUDIES
My work.
The decisions behind it.
Explore my contribution to each project, the choices I made, and what changed in the experience. Current demonstrations and design studies are identified in each case.
01 / PRODUCT EXPERIENCE
Asteron
A clearer path from request to approval.
A calm enterprise visual language applied to a guided request, review, and approval workflow.
Read the case study
02 / OPERATIONAL EXPERIENCE
Northstar
Evidence before action.
Visual hierarchy and data context for an operational investigation, action review, and follow-up.
Read the case study
03 / VISUAL SYSTEMS
Booked in 48
One collection. Five distinct expressions.
Five visual directions exploring where shared behavior matters and where expression should vary.
Read the case study
04 / SALES EXPERIENCE
Bloom Studio
Show people what they can make.
A guided sales page that connects examples, product workflow, and a clear one-time offer.
Read the case studyPROCESS AND PRACTICE
The work beyond the screen.
A system you can try
Change brand, density, and component state in the live visual-system playground. Explore the playground
AI with a review loop
See how references, generated options, critique, and implementation shaped Brightpath. See the design iteration
Quality made inspectable
Review task checks, responsive evidence, and a working contrast calculator. Inspect the checks
VISUAL RANGE
A different voice for a different context.
Brightpath’s eggplant-and-rose identity anchors the studio work. Booked in 48 explores five additional visual directions for different audiences.
Let’s talk about what I can bring to your team.
I bring a clear creative point of view, a systems perspective, and a practical approach to working with the people who build the product. Explore my experience or contact me to discuss the work.